CREATING A LEADERSHIP COMMUNITY TO BOOST SALES
Heltti is an occupational health care company that offers services to companies of all sizes in Finland. Their preferred audience consists of tech company CEO’s, HR managers and sales managers.
Heltti was struggling with meeting new customers online. The company wanted to gain more potential leads and nurture them before handing them over to the salesmen. We stepped in to help Heltti with their digital marketing efforts.
GUIDING MANAGERS TO MARKETING AUTOMATION PATHS
We kicked things off by launching a digital marketing campaign. The campaign targeted managers who are in charge of providing health care services within their organizations. The goal was to create a leadership community among these decision-makers. To support the endeavor, we created visual materials for ads and newsletters.
Heltti had an existing eBook, which we utilized when building marketing automation funnels. We drove traffic to the eBook through Facebook and Linkedin ads. When a customer would download the book, we funneled them into the right marketing automation paths.
100 HOT LEADS THROUGH THE DIGITAL CAMPAIGN
Our campaign was successful: in just 30 days we got 100 new potential leads for Heltti to nurture. During our entire involvement, the amount of leads grew significantly.
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