BUILDING A COMMUNITY FOR A NEW COMPANY
Nórdful is a new Finnish nutrition startup that launched their vitamin service to the B2C audience in the fall of 2018.
Nórdful brought something brand new to the Finnish nutrition market: supplements tailored to personal needs. Being a newcomer, the company faced a challenge. How does it make itself known among consumers? Our goal was to help by growing and engaging Nórdful’s community.
DIGITAL CAMPAIGNS & INFLUENCER MARKETING TO BOOST SALES
We created an Instagram feed that speaks to the core audience. Nórdful targets 25-45 year-old women who care about their health or want to boost their energy levels. With this in mind, we created content that surprises, educates and delights the audience in question.
We also contacted Finnish influencers to test the service. Test subscriptions allowed us to build awareness and create marketing material for digital campaigns that we ran on Instagram and Facebook.
A NEW NUTRITION COMMUNITY ON THE RISE
The Nórdful community is getting appraisals from women across Finland. A strong social media presence and collaborations with influencers have helped strengthen its presence. Going forward, we will continue to help Nórdful engage its community online.
WHAT WE CAN HELP YOU WITH: